MATTHEW A. DICKEY

Boston, MA  02125

Email: matthewa.dickey@gmail.com ·  Instagram: @_MADickey_

 

MARKETING COMMUNICATIONS STRATEGIST

SOCIAL MEDIA INFLUENCE  |  WRITING & STORYTELLING  | COMMUNITY ENGAGEMENT

 

PROFILE

Enthusiastic, creative and self-starting Marketing Communications Strategist with a six-year proven record of driving revenue growth and brand awareness through social media management, content marketing, branding and community engagement strategies. Successfully championed must-follow social media feeds, consistently developing engaged communities of followers for a wide-range of companies. Recognized as a collector, curator and influencer of the consumer experience building human connections beyond traditional advertising methods and social circles. Strong storytelling capabilities with a unique historical, cultural and global perspective.

 

CORE COMPETENCIES

Revenue Generation & Profit Growth • Branding • Content Marketing • Social Media Planning & Execution • PR, Events & Promotions • Writing & Editing • Client, Media & Vendor Relations • Networking • Artistry & Image Design •  Project Management • Research, Analytics & Engagement Metrics • Influential Communications & Presentations • Historical, Cultural & Global Experience

 

SKILL HIGHLIGHTS

  • Adobe Creative Suite
  • Constant Contact
  • Facebook Analytics
  • Frontstream
  • Microsoft Office Suite
  • Salesforce CRM
  • Squarespace
  • Wordpress
  • Hootsuite
  • Mailchimp

 

PROFESSIONAL EXPERIENCE

GORE PLACE – Waltham, MA

Director of Development                                                                                                                                                         

November 2015 –  June 2017

Marketing, Events & Project Management:

·       Managed and drafted all client communications including, emails, social postings, newsletters, and direct mail.

·       Directed large-scale lead-generating events with over 5,000 in attendance and small, more intimate events focused on special account stewardship.

·       Stewarded vendor relations for print, media, and event needs.

Client Relationships & Communication:

·       Developed client relationships and achieved a 70% success rate closing major accounts up to $100,000 from a portfolio of 60 major client prospects.

·       Increased new client acquisition by 60% over the previous year by developing an engagement and lead strategy which acquired 82 new contacts and invested in enriching client experiences through targeted events and digital outreach.

·       Retention rocketed to 61%, 15% higher than industry average.

Leadership:

·       Supervised one staff member through weekly individual meetings, with a focus on current projects and professional development.

·       Managed an eight-person Development Committee to advance an aggressive client stewardship plan. Led committee meetings on a bi-monthly basis.

 

RAW ART WORKS – Lynn, MA

Development & Events Manager                                                                                                                                        

November 2014 –  June 2015

Marketing & PR:

·       Managed, maintained, and updated all website content with Drupal CMS.

·       Through targeted social media, made GhostBOSters, a Raw Art Works film, go viral, achieving 150K views in 140+ countries with no paid marketing.

·       Earned national media coverage on MTV, Good Morning America, The Today Show, Yahoo News, and more. Added exposure increased revenue by 55%.

·       Tracked brand mentions to engage potential clients through social media.

Project Management:

·       Coordinated the public release of a $2MM capital campaign. Collaborated with in-house video team, external designers, and several program departments to create marketing collateral, including video, digital, social, and direct mail pieces.

·       Energized and engaged new clients through Share the Love campaign launched on Valentine’s day. Generated an additional $30K in revenue.

 

UNITED SOUTH END SETTLEMENTS – Boston, MA

Development Associate                                                                                                                                                             

May 2013 – September 2014

Marketing & Project Management:

·       Managed all digital media including website content through a Wordpress CMS. Used Facebook to personally connect to community and publicize program offerings. 

·       Tracked and segmented emailing list and conducted SEM tactics to boost program awareness and revenue. Program revenue grew by 93% through new client acquisition and retention.

·       Managed complete organizational rebranding including website design, print materials,  and style guide implementation.

 

OTHER EXPERIENCES

Freelance Digital Content Creator                                                                                                                                                  

April 2016 –  Present

Generate new ideas and create digital marketing content including emails, social media messages, blogs, etc. for a wide-range of companies including Peabody Essex Museum, Philip Exeter Academy, deCordova Sculpture Park and Museum, Mr. Porter, etc.

 

Artist, Photographer & Painter                                                                                                                                   

Lifelong

Create works of art for self expression.  Exhibited creative works in PhotoVille 2015, Building Stories Exhibit at the Lincoln Arts Gallery 2016, Home: Self, Spirit, Space Exhibit at Clark University 2017, etc.  Won several awards including Photo Contest by Arnold Worldwide, Best Photo Image within Common Boston Showcase for the Boston Society of Architects, etc. 

 

EDUCATION

M.S., ARTS ADMINISTRATION – Boston University, Boston, MA (2012)

BFA, PAINTING – Southern Illinois University, Edwardsville, IL (2008)

PLEIN AIR COURSEWORK – Burren College of Art, Ballyvaughan, Ireland (2006)

 

VOLUNTEERISM & COMMUNITY IMPACT

·       Rustbelt Coalition of Young Preservationist, REMOTE - Co-Leader  (December 2016 – present)          

·       Open Architecture Collaborative, Boston, MA – Consultant (September 2013 – present)

·       Artists for Humanity, Boston MA – Intern & Volunteer (February 2012 - May 2013)

·       826 Boston, Boston MA – Intern & Volunteer (February 2012 – May 2013)

·       Justo Barrionuevo Alverez, Oropesa, Peru – Art Instructor (March 2010 – June 2010)

·       Jesuit Volunteer Corps, Catholic Charities of Idaho, Boise, ID – Family Strengthening Worker Assistant (Aug 2008 –2009)

 

PUBLICATIONS

Iceland: A Surprise Proposal – Passionpassport (2015)

 

EXHIBITIONS

IGERSBoston Gallery 2017

Fairmont Copley Hotel • Boston, MA

IGBoston Exhibit 2017

BSA Space Gallery • Boston, MA

Home: Self, Spirit, Space 2017

Clark University • Worcester, MA

Small Treasures 2016

Lincoln Arts Gallery •  Waltham, MA

A Group Thing 2016

Thomas Young Gallery • Boston, MA

Building Stories 2016 (solo)

Lincoln Arts Gallery • Waltham, MA

PhotoVille 2015

TimeShel CO • New York City, NY

IGBoston Photo Exhibit 2015

WeWork Gallery • Boston, MA

The Gun Show 2013

Boston University • Boston, MA

The Built Environment 2012

Equal Exchange Café • Boston, MA

Student Art Showcase 2008

Juried by Mike Venso

Laumeier Sculpture Park • St. Louis, MO

Received the Laumeier Sculpture Park Excellence in Painting Award

Scraping the Surface BFA Exhibition 2008

Southern Illinois University • Edwardsville, IL

The Undergraduate Show 2008

Juried by Jamie Adams

Southern Illinois University  • Edwardsville, IL

Winner of the Rose Marie Sacchi Excellence in Painting award

The Pulp and Pigment Project 2007

Juried by Brigham Dimick

Fort Gondo Gallery • St. Louis, MO

Wooly Good Art 2006

Burren College of Art • Ballyvaughan, Ireland, County Claire